October is a "clear the clutter" month for many of us as we prepare for the Holidays and family visits. We clean out our closets and give to charity, straighten up our desks and get ready to settle into winter. This article by Kendall Summerhawk reminds us there's more to clearing clutter than our closets. Read on ...
"Got Client Clutter?"
Do you have clothes in your closet that
make your heart sink when you think of wearing them? Maybe they no longer fit,
or the last time they were in fashion was when Pat Benetar was singing,
"Hit me with your best shot!", or the person you were when you bought
them isn't someone you even recognize anymore.
Well, the same thing happens with
clients. Some no longer fit. Others are vintage, holdovers from a time when you
were just getting started, or willing to work with anyone who would fog a
mirror.
Cleaning out your "client
closet" is a MUST if you want to make room for new clients who are the
perfect fit for you now, and will happily pay you more.
But shedding a client is not the
same thing as getting rid of a piece of clothing. This is a real, live person,
with thoughts and feelings, and needs and desires that, up until now, have been
yours to try and fulfill.
So what do you do when you want to
cut loose but you definitely do NOT want to hurt anyone's feelings?
Here are 5 simple tips to clear out your
"client closet" and make room for new, exciting clients that will
feel like instant favorites!
Tip #1 Stop trying to make it all okay for everyone!
Ladies, listen up and repeat after
me, "I am not responsible for my clients' life or business." Pardon
me for talking tough here, but no one crowned you "she who is responsible
for all", now did they?
Your job is to do an extraordinary
job for your clients. When it's time to move on, your job is to still do an
extraordinary job for your clients, by being loving, kind, and above all, honest!
Trying to make it all okay for your
client has a positive intention, but the actions that stem from it are more
smothering than truly loving.
Opt instead to take responsibility
for yourself! And in doing so, you'll carve out a path of clarity and decisiveness
that your soon-to-be-free clients will pick up on.
Tip #2 Give yourself permission to let go of
guilt
Feeling guilty doesn't help. In
fact, I've seen it make most situations difficult, complicated, and messy.
Guilt is one of those emotions that keeps us stuck. It also is very
"me" focused, which is not where you really want your attention to
be, is it?
Instead of feeling guilty and
nagging yourself with the, "But she was there for me when I was first
getting started" speech (or whatever your version of the
"but..." conversation is), consider this: by doing right by yourself,
you are doing right by your clients. You're setting an example of courage,
boldness, and self-care by making a decision--and following through--that isn't
always easy.
Take my word for it, your clients
(yes, even the ones you're letting go of) will be impressed with your clear
direction and sticking to what works for you.
Tip #3 Ask yourself "who wants what you
have?"
Being ready with a referral when
you're letting a client go feels great, and sends them on their way with a
resource to take your place.
Be sure and tell them why you love
referring to their new resource, and they'll quickly gain confidence in their
new opportunities.
Tip #4 Don't hang on to anyone but the best
Letting go of "they're not that
bad" clients can be a lot tougher then the ones that are clearly no longer
a fit. Clients earn their mediocre status by being late paying you, late to
appointments, slow or no referrals, not following through with assignments, or
changing appointment times.
Whatever the reason, you know you're
not really thrilled to work with them. They're okay, but not great. They a nice
person, but the drama they bring in to your working relationship keeps them
(and you) from getting the high level of results that are possible.
These are the types of clients that
are taking up far more of your time and attention that you realize. Here's a
quick test: think of working with them for the next year. Now think of NOT
working with them again. Which feels better?
If you're instant, unedited response
was to feel relief, then you know what to do, sooner, rather than later. I know
it's hard but the lift you're going to feel is worth oh-so-much-more! And the
wonderful new client you'll bring on board to take their place will be a
delight.
Tip #5 Stay focused on your heart, what you
want, and where you're going
Looking back can bring on a touch of
sadness. Try looking ahead at where you're taking your business. Think of
someone you are really excited about working with. By keeping your focus on
what's ahead, you'll free yourself from any wistfulness that may try and pull
you back.
In the end, being fully present for
your clients, day in and day out, even in a completion conversation is a gift.
Like finding a home for that metallic fringe jacket with the big shoulder pads,
circa 1981, letting go of clients who no longer fit your business model (or
your energy) creates a positive vacuum that the universal will quickly fill
with perfect new clients you love as if they were old friends.
Love and brilliance,
Kendall
Small business expert and author
Kendall SummerHawk is the "Horse Whisperer for Business." Kendall delivers
smart, simple ways entrepreneurs can brand, package and price their services to
move away from "dollars-for-hours" work...fast...and create more
money, time, and freedom in their business. To learn more about her book,
Brilliance Unbridled, and sign up for more FREE tips like these, visit her site
at http://www.kendallsummerhawk.com